Behind the design: LCG 2018 event tank

This year, CP reached out to me for a Novel Ways design for the 2018 Lion City Gathering in Singapore. Being one of the closest neighbours to us down in Australia, we have a long-standing relationship that goes back over 10 years, so I was happy to have a crack at it. He told me he wanted to do some tank tops this time, which was an idea that I was immediately on board with, having experienced the Singapore heat and humidity. He asked for a geometric lion design and sent me a tonne of lion logos for reference.

A few geometric lion ideas were experimented with before I settled on an octagonal lion design. I particularly wanted to include a octagonal shape surrounded by a circle to subtly tie it back to the distinctive look of the local one dollar coin. 

Now that the design was starting to take shape, I wanted to play around with a sacred geometry style design. I was also very influenced by the aesthetic of moon phase watches and astronomical clocks like the the one in Prague. 




Since this design was on a tank top, I decided I wanted to style the back of it like a very clean looking sports kit, with the text "LCG" sitting above an over-sized "18" to signify the year. As someone who watches a tonne of sports and in particular NBA, this idea appealed to me a lot. Initially the client did not want the year on this design but was on board with the idea after seeing it. The geometric lion from the front design was distilled into a cleaner version of the middle part and used as a logo on the back. To further tie the design to the local identity, some detail was added to the LCG letters to make it look like the Bedok Maze pattern from above.

Photo by Christian Wallman.

A print colour of Pantone PMS149 was chosen to give it some character and the finished artwork was submitted.

Lion City Gathering design by Novel Ways

Lion City Gathering design by Novel Ways

Lion City Gathering design by Novel Ways

Lion City Gathering design by Novel Ways

Lion City Gathering design by Novel Ways

Printing and garment manufacture was handled on their side. The LCG letters were enlarged at the client's request, plus some liberties were taken with the garment colours. They also decided to add some contrasting piping on the edges. Two alternate colour ways of black and maroon were chosen, giving us the finished product below.

Lion City Gathering 2018 merch design by Novel Ways

Lion City Gathering 2018 merch design by Novel Ways

Lion City Gathering 2018 merch design by Novel Ways

Lion City Gathering 2018 merch design by Novel WaysThe finished work will be available to buy at the Lion City Gathering 2018 in Singapore, 22 June - 24 June. Pre-orders open now with event the registration here: https://waiver.smartwaiver.com/v/lcg2018/.

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