The parkour and freerunning world has come a long way from the age of silhouette logos. For a long time these logos were the norm because they were very effective in representing what we do in a simple and concise way. David Belle’s Speed Air Man logo was the original benchmark that just about every other group based their first logos on. Parkour and freerunning has now grown and become a lot more widely recognised and with this recognition there has been less of a need to display parkour so overtly. Paired with the development of our culture we have witnessed a great shift in parkour logo design, with most modern parkour and freerunning logos discarding the airborne silhouette and becoming more sophisticated, streamlined and symbolic.
Before we jump in, let's take a quick look at what makes a good logo.
1) Simplicity - A logo should be clean and simple enough that a child could scribble it on their pencil case.
2) Memorable and distinctive - A logo should be easily recalled after just a glance. It should be unique enough to stand out.
3) Aesthetic - is it visually appealing? Is it balanced? Does it draw you in?
4) Symbolism - A logo gets bonus points if can concisely represent what is stands for without having to write it out.
5) Versatility - A good logo should be effective when scaled into any size from a favicon to a billboard and across any format, be it web, print, garments or tattoos.
Here is a list of some of the best examples of modern Parkour and Freerunning logos:
We gotta start with Farang. This is one of the best examples of good logo design within the parkour and freerunning world. It is simple yet superbly bold with its diagonal lines and structurally sound right angles. It catches the eye like a square peacock feather. It may also resemble the Android top developer badge but they probably didn’t notice that while they were on their latest model iPhones. Its simple design lends itself to be extremely versatile and very scalable. You know this logo is a winner when it ticks all the boxes plus has its own gang sign.
The Motus Projects
Balanced and hypnotic, it stares into your soul like the all-knowing eye of some affluent Nordic country’s text that mocks you with its elegant sophistication. I have no idea what it actually represents but that adds to its mysticism and now I want to join its cult. All hail supreme ruler Giles.
Ashigaru originally used a mitsudomoe symbol as their logo. This was a common design element in Japanese family emblems. When Ashigaru originated this was a clear and effective logo for them, however as they have expanded and became more professional they have had to seek out something more original.
Ashigaru’s new logo is a superb update of their original one. First and foremost it is a very aesthetically pleasing creation with alluring curves and excellent use of negative space, but what I find special is its spade-like shape which makes it truly unique. I will go as far as to say that this is probably my favourite parkour logo right now.
Creator is Russian team that doesn’t seem to be active anymore. Their logo is is a mountain. It doesn’t get much more profound than a mountain. This is a logo that speaks simplicity and power.
This logo is clean, simple and strong. It has clear symbolism, balance and dynamism. Storm were one of the first teams to emerge with a good logo and professional marketing. Just like Farang, the logo can also be made into a pretty nifty gang sign. Just remember right over left when you throw it up.
Urban Monsters (old logo)
This obscure Macedonian parkour group had one bad ass logo until they decided to change it for no apparent reason. Their original logo (on the left) was a dark, dripping, brooding beast of a logo that we loved. Their new logo is simply a crude monstrosity that should be slain and reverted back to their original creation.
4 The Love Of Movement
The Dutch-based freerunning organisation Jump Freerun’s own branding has always been smart but they really hit the logo jackpot with their 4 The Love of Movement logo. This design was no doubt inspired by the Fantastic Four logo though puts its own spin on it. It’s clean, smart and looks great across all formats and even blown up massive on an event banner. It also features a brilliantly understated flash of colour. The use of a signature colour is a common design feature amongst many big brand logos but somewhat a rarity in the parkour world which makes it stand out even more. Great logo design can inspire awe when looked at so when coming up with a logo, if you have the option to give it superhero connotations, you take this option. Well played Jump Freerun.
Jestion make some of the most professional parkour videos out there. They have a striking logo that just like their videos, looks very polished and professional. Is it a pair of garden shears or a unicorn locking horns with a narwhal? I have no idea what this logo is meant to represent but it looks glorious and now you can't unsee that last visual.
If you have read this far, Storror probably need no introduction. Many years ago Storror were looking for a new logo and put up a competition for fans to submit their own creations. We even had a crack at it, but in the end they chose to go with a solution that was hiding in plain sight the whole time, inside their own Storror blockout text. This was a wise decision. We are talking solely about the S. The other letters merely camouflage the ingenious simplicity of the S. The Storror S logo is balanced, clean and very bold. It is easy to remember and anyone could draw it. It’s a powerful logo and looks gorgeous when it is animated at the start of their videos.
The Australian Academy of Parkour, Exercise and Self Defence a.k.a. AAPES guys operate two parkour gyms out of Sydney, Australia, which makes it fitting that they have two faces to their logo. One face is an angry looking Gorillaz/Jamie Hewlett styled ape designed by one of the owner’s tattoo artist and the other is an equally formidable geometric male silverback gorilla face. While we appreciate both of them, it is the latter that we are in love with. Designed by Sydney traceur and talented graphic designer/digital media whiz Jonathan Miranda, this brooding creation distills the striking subject matter of a wise silverback into a clean, neat geometric logo. It is strong, balanced and so visually captivating that it could be an artwork itself.
When distilled even further to just the geometric face (pictured above), this design somehow becomes even more striking.
Speed Air Man - David Belle Silhouette
Following the success of Jordan Brand’s ‘Jumpman’ logo 13 years ago parkour silhouette logos were all the rage. This article would not be complete if we didn’t pay homage to the original David Belle parkour silhouette that all parkour logos stemmed from. This was the original logo of parkour and to this day, still one of the most recognisable symbols of parkour. It kicked off a trend of good and bad imitation silhouette logos for many years to come.
The Daniel Ilabaca silhouette
An unofficial logo appropriated from a photo (above) taken of a guy who may well be the GOAT of freerunning, the Daniel Ilabaca silhouette is by far the best and most aesthetic silhouette logo ever made. Danny throws a shape in the air that has almost perfect right angle geometry between his lead leg and trailing arm. It is no surprise that one of the most graceful traceurs to have ever lived has the prettiest air forms.
This poised silhouette has been now been appropriated countless times on many a generic parkour logo and also needs to be referenced in this article for its significance and beauty.
Point A is a community training warehouse in Adelaide, Australia for “Movement Culture”. They have a smart logo designed by local traceur Tony Ziolek that was inspired by the unique local architecture from one of their best training spots, the Adelaide Festival Centre (pictured below). Sadly the Adelaide Festival Centre spot has fallen victim to development and is being torn down.
The logo itself is clean and simple with an aesthetically pleasing pairing of similar shapes. The strength of this design stems from the real identity behind it which creates a symbol that people want to represent.
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Do you agree with our list? Let us know what you think of our logo and make sure to check out our partner article on the world’s worst parkour logos and why they suck. Comment below and share.